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	<title>BUSINESS PLANNERS &#187; think differently</title>
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		<title>People dont buy what you do, they buy You</title>
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		<pubDate>Wed, 11 Jul 2012 13:56:32 +0000</pubDate>
		<dc:creator><![CDATA[brian]]></dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[dragons den]]></category>
		<category><![CDATA[early adoptors]]></category>
		<category><![CDATA[elevator pitch]]></category>
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		<description><![CDATA[People don’t buy what you do, but why you do it, your beliefs &#38; passion. People buy you and secondary (not necessarily) your product. Today, I watched a video which briefly analysed Dr. Martin&#46;&#46;&#46;]]></description>
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